Mike Jacobs

Marketer, executive & speaker

Build Your Growth Engine

Welcome to the world of Mike Jacobs — a dynamic marketer, executive & speaker who's acquired over 100 million customers and deployed $2B+ in ROI-positive media, for companies from Etsy & Netflix to Jonathan Adler, Draper James and Outdoor Voices. I've led brand, growth and performance marketing across B2B & B2C, launched products from scratch, and advised on $10B+ in acquisitions.

Currently Chief Growth Officer & Operating Partner at Consortium Brands, driving growth across

I believe marketing is incrementality, brand drives demand as much as performance does, and the future belongs to teams who can blend all three of these:

  • The math data, measurement, AI
  • The magic creative, storytelling, brand
  • The machine growth systems and automation
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100M+customers acquired
$2B+media investment managed
$10B+in acquisitions advised
50+conference stages

What I do

Work With Me

Growth Engine Strategy

Build a high-performance growth engine aligned with company goals and built to scale. We'll identify key opportunities, sharpen your go-to-market strategy, and craft a clear, actionable roadmap to accelerate your success.

Let's talk

PE & VC Portfolios

Bring hands-on operational expertise to your portfolio. I work directly with founders, acquirers, and investment teams, and have advised private equity, hedge fund, venture and law firm clients on diligence and growth.

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Keynote Speaking

Marketing, AI, growth and leadership, for rooms from undergrads to CMOs. I've spoken at Shoptalk and Advertising Week and at events hosted by Google, Meta, TransUnion, the ANA and the MMA, where I also serve on the board.

Topics & dates

Next on stage

Sep 29 Upcoming

The Future of Marketing

Shoptalk Fall · Las Vegas, NV

Speaker page

All talks and dates

What organizers say

The room afterward

"We heard some stellar feedback on the fireside chat, and it couldn't have gone better. I can guarantee you, people are going to remember some Mikeisms for a reasonable amount of time."

Meta

"You were a highlight for the entire Google group. It was so energizing to meet you and hear your philosophies around growth marketing on Meta and beyond."

Google

"I actually have already used your great line: it's not AI that is going to steal your job, it's someone using AI that will."

Meta

"It was phenomenal having you speak at the show."

TransUnion

"You have a gift for making complex concepts understandable."

Etsy

"It was an amazing event, and I am receiving so much positive feedback about the quality of the content during the panel."

AdlyseAnna Stepura, Co-founder and CEO
Host, AI in Marketing and Advertising, NYC Tech Week

"I loved your content. Ugly creative for the win, and I provided an ‘onliest’ statement for my talk on Wednesday."

Consumer CellularBill Litfin, VP Performance Marketing and Media

"I was furiously taking notes on everything that was said."

An audience member

Latest

What I'm posting about

Notes on growth, media and what AI is actually changing about how brands get built. Mostly on LinkedIn, at more length on Substack. Both are current; the four below are a sample, not a feed.

A few I keep coming back to. For what I posted this week, go to the feed.

23.5k impressions

Output is no longer scarce. Coordination is.

My prediction: workflow is going to be the biggest thing in AI over the next few months. Not agents. Not models. Workflow. Leadership isn't output, it's leverage.

Read on LinkedIn
Shoptalk · 10 in 10

"That's not a channel strategy. That's what they call Tuesday."

Joe Laszlo asked me ten questions in ten minutes. AI slop, actual judgment, what rock bands can teach brands, and why differentiation still wins.

Read on LinkedIn
With Kara O'Brien, Rue Gilt Groupe

If AI can create almost anything, what becomes more valuable?

As content gets easier to produce, clarity gets harder to fake. The brands that win won't simply create more.

Read on LinkedIn
Wipro Silicon Valley Innovation Center

AI keeps moving from assistant to operator

The control paradox: as AI goes from enabling decisions to making them, the question stops being adoption and becomes ownership.

Read on LinkedIn

Follow on LinkedIn  Read the Substack

Say hello

Tell me what you're working on

Speaking, advisory, or a growth question you can't get a straight answer to. I read everything that comes in.

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